After years of searching for the perfect bath towel, we decided to make our own.

The obsession began shortly after the constant business travel did. After going between luxury hotels and small town motels, a few things came to light:

Towels are always lacking, except in the most luxurious establishments.
The home towels comparable to the most luxurious hotel offerings are never affordable.

Lusso aims to change that. From the removal of frivolous details to enforcing proper supply chain management. A towel that can finally meet the expectations of an exacting person. A person who expects the best but doesn't want to break the bank to get it.

We also have a couple promises we make to our customers:

Free shipping always (within the continental United States).
You won't find a towel of equal quality & weight for a lower price.

The Lusso Bath Towel

We searched high and low for the best towel on the planet, and finally decided to make our own. Here it is, the Lusso bath towel. Minimal in its detail, but not in its quality. Created to be the best a towel can be.

Crafted to be durable, absorbent, and soft.
Luxurious 700 GSM (grams per square meter) weight for absorbency and softness.
Ringspun terry cloth for greatest durability.
Machine washable, visit our care instructions page for further details.
Eligible for our money back guarantee